Event description

Come to a training session where Miloš Zlesa from the digital agency (ant) will show you how advertising on social media works today.

What you will learn:
Why we no longer measure success in likes and reach, but strictly in PNO and profit.
What the new AI infrastructure in Meta Ads means for your practice and why old targeting is no longer working.
Why your job is no longer to “set up campaigns,” but to feed the algorithm with creativity and data.
How to create functional concepts that break through user blindness (instead of just cosmetic banner tweaks).

Finally, we’ll talk about how the role of a specialist is changing and what you need to know to be indispensable in the market in two years’ time.

Who is this workshop for: Marketers, performance specialists, and e-shop owners who want to understand the rules of the game for 2026 and not be overwhelmed by competition or AI.

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