Event description

A comprehensive program on marketing in the age of artificial intelligence. A unique opportunity to meet experts from all over the Czech Republic in the heart of western Bohemia.

Why should you attend?
We discuss current topics!

What should you definitely not miss? Which trends can you completely forget about? We will discuss exactly that – the program covers all the main areas of marketing and AI.

The event is free

Just like all our events over the past 7 years. Come and gain new know-how, make new contacts, and meet other people from western Bohemia who are dealing with similar issues as you.

Right in Pilsen

Just like in 2023, we will meet at TechTower in Pilsen. Right in the capital of western Bohemia, we have parking secured – we are taking care of lunch and dinner – you no longer have to go to Prague for a good program!

Main program

09:00-09:40 – TechTower opens to participants, morning coffee

09:40–09:50 – Marketing Pilsen Team

Opening remarks by the organizers

09:50-10:25 – Martin Žatkovič (Lead of AI integration Seznam.cz)

Current trends in AI, what to expect, and what is unnecessary hype?
We will look at ChatGPT, Gemini, Claude, and discuss their limitations and what you should expect from yourself, your colleagues, employees, and clients at this time. Most importantly, we will show you how to dive in without getting hurt.

10:25-11:00 – Šimon Hradní (AI consultant)

Automation without AI versus with AI, what is realistic today?

11:00-11:35 – Honza Páv (Founder of Workflow.ooo)

A practical lecture full of experiences with implementing AI not only in marketing.

11:35-12:10 – Jindřich Fáborský (I lead projects that advance Czech marketers.)

Vibe-Coding as an opportunity in AI.

12:10-13:00 – Lunch at TechTower

1:00-1:35 p.m. – Filip Lanči (UX Designer and Digital Industrialist), Jakub Kejval (Marketing Consultant)

How to connect UX and performance marketing in practice

1:35-2:10 p.m. – Petr Minařík (Owner of CyclistHub.com)

Recovery of an affiliate website from HCU and the future of content websites
An overview of everything I did to save a content affiliate website, which, after nine months of decline, finally saw at least a partial recovery in traffic. I will also reveal specific figures and several top CZ/SK and global websites that stole my content. I will also reflect on the future of content websites in the era of AI models and automated content generation. I will outline strategies that may make sense in the future and where I have failed or continue to fail.

2:10-2:45 p.m. – Adrien Fajfr (CEO at MITO LIGHT)

2:45-3:20 p.m. – Olga Bártová (SEO Analyst at Seznam.cz)

What direction is organic traffic heading in?

3:20-3:35 p.m. – Break

3:35-4:10 p.m. – Otakar Lucak (COO at @Socials)

How to generate demand through Meta Ads for B2B and B2C

4:10-4:45 p.m. – Barbora Kubíková (Performance Marketing Team Lead at Shoptet)

Lead scoring and how to improve performance marketing

4:45-5:20 p.m. – Lukáš Konečný (Founder of LK media)

Case Study: How we managed to earn CZK 100,000 in 2 hours with our own project

5:20–5:30 p.m. – Marketing Plzeň Team

Closing remarks

5:30-11:00 p.m. – After-party

Mastermind tracks
2 specialized mastermind sessions for 40 people each • Admission fee of CZK 2,500 for each track separately
B2B mastermind – A workshop that has the potential to change your career if you work in B2B
Organic traffic during LLM – Focused on SEO & GEO

More information here.

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