Event description

Strategy, people, and technology as the foundation of a competitive company in 2026. Come get inspired and meet people who are facing the same challenges as you.

The February edition of #DigitalReady will focus on how companies can approach digitalization strategically in 2026 with clear benefits for their business. It will offer participants a practical view from the field, specific experiences, and inspiration on how to set up processes and implement digital tools—including AI—to support efficiency, transparency, and long-term business development.

The event is based on sharing real-life experiences, proven approaches, and specific steps that can be translated into everyday practice. It is intended for entrepreneurs and decision-makers who want to understand how to approach technology in a meaningful, systematic way without unnecessary chaos.

You will learn, for example:

· why AI and digitization are not a one-off project, but a change in thinking and the way a company is managed,

· how to implement AI and digital tools in a way that supports people and simplifies work, rather than creating chaos,

· which direction to take when using AI in companies in 2026, based on real data from Czech companies,

· why it is crucial to train people and set clear rules for the use of AI tools,

· how to build online marketing that not only increases visibility but actually brings in customers.

You can expect a sober look at digitization, AI, and online marketing without hype and without selling tools, as well as specific examples and experiences that can be used in the day-to-day running of a company. Of course, there will be time for questions, discussion, and sharing experiences with other participants.

After the program, there will be plenty of time for networking and informal meetings at the SeedUp Space café.

Program

3:30 p.m. – 4:00 p.m. Registration at the reception desk

4:00 p.m. – 4:15 p.m. Opening

4:15 p.m. – 4:45 p.m. Marie Duchaňová: AI in companies in 2026: Which way forward? Strategy, people, and the reality of Czech companies

4:50 p.m. – 5:20 p.m. Patrik Čada: Strategic digitization: Why AI is not a project, but a change in thinking

5:25 p.m. – 5:55 p.m. Jan Vavřička: Online marketing in 2026: A strategy that brings customers to small and medium-sized companies

6:00 p.m. – 7:00 p.m. Networking & informal meeting

Speakers

Patrik Čada – CEO & Owner at Wexia Digital, AI expert in implementation and process automation.
Marie Duchaňová – External quality manager, specialist in process mapping and optimization, AI lecturer.
Jan Vavřička – Online marketing specialist, founder of the digital agency JV CZECH PROMO and the media group JSME ÚSPĚŠNÍ.

#DigitalReady is organized for you by Marie Duchaňová (MADUconsulting) – with the aim of supporting the business community in Pilsen.

A symbolic fee of CZK 50 is charged at the entrance.
Refreshments can be purchased at the SeedUp Space café.

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