Event description

Come to a practical workshop where the head of the SEO team will show you how to get your website to customers without investing in paid advertising.

Come to a practical workshop where the head of the SEO team at the digital agency (ant) and founder of the SEO and GEO agency relev(ant), Pavel Strousek, will show you how to get your website to customers in 2026 without investing in paid advertising and how to succeed in an era when search engines and AI are increasingly responding without clicking through to the website.

The workshop focuses on how people search for information today, how tools such as ChatGPT and Gemini are entering the game, and what this means for websites, e-shops, and local businesses.

What you will take away from the workshop:

· How organic search works today in the zero-click era

· How to find out if and how your customers are actually looking for you

· The basics of keyword analysis – practical and without unnecessary theory

· How to optimize your website or e-shop in 2026 for search engines and AI (ChatGPT, Gemini, and others)

· When it makes sense to address local SEO and how to approach it

· How to legally “steal” and use the strategies of the biggest players on the market using SEO tools

Finally, we will discuss how the role of SEO specialists is changing.

Who is this workshop for:

· Students and junior marketers

· Start-up entrepreneurs and freelancers

· Website and e-shop owners

· Anyone who wants to know what really makes sense to work on on the web in 2026

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